We deliver qualitative and quantitative research projects
THE FOOTBALL ASSOCIATION
Field Consulting has supported The Football Association secure £500m of funding for grassroots football facilities
OVERVIEW
Our Work
Outcome
The FA wanted to secure £550m funding from the Government for grassroots football facilities. As part of this, they were keen to raise awareness of existing FA investments in community facilities and initiatives across England.
Field connected MPs with their local County Football Association to raise awareness of grassroots investments and initiatives in their constituencies. We delivered a programme of interactive visits for over 30 MPs to facilities and clubs, encouraging MPs to don their football boots and take part in training sessions and referee matches. This was complemented with direct engagement with Government and events in Parliament, including bringing the FA Cup to Portcullis House.
We also organised a Westminster reception which launched a report on the economic and social benefits of grassroots football where MPs were asked to sign a pledge board calling for funding which was supported by mental health and youth charities (pictured).
The £550m funding was confirmed by the Prime Minister in an article in The Sun during the 2019 election campaign which committed to The FA’s full funding ask. This funding is now being delivered.