These policies attack widely accepted narratives around climate change and green technology. The key question is whether Reform’s intervention can begin to upend decades of political consensus on Net Zero which has supported billions in public and private investment.

Polling has long shown the British public is concerned about climate change, with DESNZ polling from last spring showing a substantial 80% were concerned about climate change. This suggests the consensus which has largely prevailed since the rise of David Cameron 2005 should be solid.

However there is a large But. In the US, Trump is tearing up climate commitments – with huge popularity ratings. The next phases of the energy transition comes with costs for households, at least in the short term – whether through levies on bills, costs for heat pumps or perceived pressure to buy electric cars. As cost of living pressures continue, could the consensus break?

Reform’s position stands in vivid contrast to the Government’s. Labour is continuing the windfall tax on oil and gas companies to invest billions into renewables. It is pursuing this to reduce bills in the long term and ease those same cost of living pressures, in the hope of winning re-election.

The right, including Reform, have already started to shine a light on Labour's claim that their green policies will reduce household bills by £300 a year by 2030. Marrying policy interventions with relatively near term bill reductions is a dangerous tightrope so expect scrutiny to get louder as we progress through this Parliament

At present the Tories are only criticising on the edges on pace and timing. But if Kemi Badenoch flips on climate to shore up her leadership, will the cross party consensus on net zero - which is underpinning so much business confidence - hold? Only time will tell.