INSIGHT

WHO WE ARE

Field’s Insight team delivered 'Generation Rail', an insights report that combined qualitative and quantitative methods to help First Rail understand and articulate what under 30s want from the railway now and in the future.

OVERVIEW

This all helped to kick-start a national policy conversation on “Jet Zero” and, coupled with sustained engagement with Ministers, MPs and officials, encouraged the Government to commit to net zero flight “within a generation”, launch the Jet Zero Council, and commit £180m to commercialise SAF facilities in the UK in the 2021 Budget.

OUTCOME

Our work enhanced First Rail’s reputation as a thought leader and innovator across the rail industry, while simultaneously strengthening the business’ relationships with key political decision-makers and media contacts.