CASE STUDY

EUROSTAR

Field provides corporate communications support for Eurostar at a critical time for the cross-Channel rail sector as other operators are looking to enter the market despite a severe lack of critical infrastructure.

OVERVIEW

We have been raising awareness of the UK’s lack of international rail infrastructure – positioning Eurostar as the leading voice on the issue at a time when government, media, and industry stakeholders are debating the future of cross-Channel rail.

Our work has combined proactive media engagement with targeted stakeholder communications, ensuring Eurostar’s voice is heard in discussions around investment and competition. We have developed narratives around the economic and environmental benefits of international rail, while highlighting the risks of underinvestment.

This has involved briefing national and trade journalists and organising high-profile interviews across print, online and broadcast outlets.

OUTCOME

Our work has successfully elevated Eurostar’s profile as the champion of growing international rail travel, securing prominent media coverage and shaping the national conversation around the urgent need for infrastructure investment. This was achieved through high-profile coverage in the likes of The Times, Financial Times and on broadcast via Sky News.